Which is better, WordPress or Blogger?
This is an age old question and I first asked and encountered when I was just starting. There were tons of factors to consider since both blogging platforms offer a free site template, plugins, promotional tools, and more. Finding the answer to that question was everything but simple. I got answers from different people, some who knew what they were talking about, some who were willing to help but were unfortunately ill-equipped to answer the question since they haven’t used both of them. I don’t want you to have the same problem – ergo my WordPress vs Blogger (WordPress vs Blogspot) post.
If you’re a Pro Blogger, Search Engine Optimization specialist or a Social Media consultant who can’t seem to find a short answer to epic the epic question which is better between WordPress and Blogger, or you’re still undecided which blogging platform you are going to use, or if you simply want to know a few advantages and disadvantages of these blogging platforms, check the list below:
You can tweak it and become more than just a blog. It’s a powerful CMS that allows you to build different kinds of websites on top it.
There is http://wordpress.org/extend/themes/ for WordPress Themes and http://wordpress.org/extend/plugins/ for WordPress Plugins, not to mention the hundreds of theme designers and plugin developers who build their business solely on this platform.
It’s the favorite blogging platform of SEOs and Web Strategists for many reasons. Even Matt Cutts, head of the web spam team at Google, the real best friend of many SEOs agree with it.
WordPress is pretty easy to learn. Trust me, I’m not a web designer or a web developer, my background is journalism, creative writing, TV writing and production, advertising and traditional media and hey I’m doing pretty well with it.
WordPress pings a list of servers that you can identify every time you update your blog. And there’s more, with the help of Plugins you can do a lot more with it, including integrating third party application and services on your blog. You can integrate social functions from Facebook, Twitter and other Social Media sites a lot easier on WordPress.
WordPress Community – the community that supports WordPress is simply amazing. You will never run out of people to ask help for if ever you run into problems on your blog, be it on hardcore coding level or simple problems like plugin integration.
We love our own. It is a fact. It is undeniable. Whether Google ranking algorithm favors Google Blogger blogs over other blogs running on other platforms or not is not the topic of this post, nevertheless I’m pretty sure that you’ll agree when I say that they will never hate their own, at least SEO-wise.
Site speed is an important SEO factor unless you have money to shell out to pay for your hosting, you will be left with two options: go for cheap and free webhosts that based on my experience is not a smart move if you’re serious about blogging; or use blogger blogs and have your blog hosted on one of the most robust server infrastructures in the world. Have you ever seen a blogger blog that has gone down because of huge traffic spikes? That’s nearly unlikely.
If you want to host your WordPress blog on a really robust server, check the host I use for my other blog that receives thousands of daily UVs.
Customizing your blog will never be a problem; there are thousands of free Blogger Themes that you can use. Designing your own or building one from scratch or from Blogger’s rich collection of templates is fun too. The number of Gadgets or Widgets that you can apply on your Blogger blog I believe rival that of what you can put on your WordPress as plugins.
Customizing Blogger blog is easy with the use of their drag and drop interface on the Design builder, you can also edit the HTML of your blog and have an even more control.
Blogger is more geared towards the beginners. One might even call it an idiot-proof blogging platform. It’s so easy to learn that you’ll hardly need to read a guide for it (at least if you’re okay with serving things as is).
One of the latest improvements in Blogger is the integration of Dynamic Views. These are templates that load your content (blog posts and pages) dynamically. This allows users to see and navigate throughout your content without even clicking. Your posts will load automatically as your visitor reaches the bottom of your blog. This makes your blog more user friendly, perfect for Pro Bloggers who do it for social engagement.
WordPress is open source. And that openness extends to people who want to hack (whether for profit or just because they can) WordPress. It’s a common problem on the Internet anyway, that’s why you just need to know what to do or you need to know how to secure your blog from hackers.
Spam in the form of blog comments and trackbacks is a big problem and unless you install the necessary plugins like Akismet, which you should really be doing, you’ll be dealing with a huge degree of spam attacks on your blog.
WordPress updates frequently, too frequent that some themes and plugins can’t keep up. This could be a major setback if you did core customizations to your blog or you tweaked your theme so much without following web standards and clean coding practices.
This is one of the biggest problems and for SEO and other Pro Bloggers it is a serious one. If you blogged about anything that’s not good with Blogger’s Terms of Service then your blog could be in big trouble. If you’re blogging and your theme falls along the niches of hacking, exploits, illegal and mature content and other bad niches (according to Blogspot) then you risk your blog of getting banned – losing earnings and literal hardwork.
Compared to WordPress customization for SEO purposes are pretty limited. There’s not much you can do in terms of meta data, link automation, post element placements and many others.
Many advertisers, especially those that look into metrics like PageRank, IP diversity and others would not advertise on a blog that’s hosted on a free blogging platform such as Blogger.
There are many other advantages and disadvantages that I can include on this WordPress vs Blogger post. I swear I can do a whole one week Pro Blogging course on it and still leave some details out.
Giving you the choice at the end is very cliché. And saying at the end of this post that it all boils down to personal preference is a very predictable remark, so I will not do that.
If you’re really serious about Pro Blogging, SEO and Social Media and you want to take these disciplines to the next level or you simply want to utilize blogging other than to express your thoughts on a very serious level then I would recommend you to take the platform that gives you 100% control and responsibility over it – and that would be WordPress.
How about you? In the epic WordPress vs Blogger battle, which one do you side on? Express your thoughts below.